When you create an opt-in form to capture customer information, it's essential to ensure your language is compliant and covers all future communication types, such as text messaging. Below is a sample opt-in language you can use to make sure you are protected and compliant:
"I agree to the Privacy Policy and Terms and Conditions. I consent to receive phone, email, SMS, and occasional marketing communications from [Company Name]. For SMS, you can text STOP to XXX-XXX-XXXX at any time to unsubscribe."
Customize Your Company Information
Replace [Company Name] with your business name. Make sure you add in your company phone number as well.
Link Your Privacy Policy and Terms and Conditions
Hyperlink the Privacy Policy and Terms and Conditions text to the appropriate pages on your website. This helps build transparency and ensures customers know what they are agreeing to.
Legal Considerations
To be completely certain from a legal perspective, you may want to have your lawyer review the opt-in language, as well as your Privacy Policy and Terms and Conditions. As a best practice, this language is structured to comply with text messaging regulations (A2P) and ensures email marketing compliance.
This suggested wording should help you collect the appropriate consents for future SMS or email marketing and avoid issues with compliance down the road.